Trailer Blogger

All the movie trailers that matter

Archive for June, 2010

As You Wish

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Watch The Princess Bride trailer at Zuguide.com!

Peter Falk and lil' Savage

Feeling a little under the weather today.  If only Peter Falk could come to my bedside and read me a Fairy Tale…  But, sadly, since the Make a Wish Foundation stopped taking my calls (eczema won’t grant you many wishes these days), the chances of bedtime stories from Lt. Colombo are slim to none.  Instead, I’ll have to pass the time and ignore the sniffles with the  internet and watch some movie trailers online.

As any movie-goer knows, trailers today can be long and tedious affairs that use over-zealous graphics, exceedingly epic soundtracks, and Speedy Gonzales editing.  But after rewatching the teaser for The Princess Bride, I will say that trailers have come a long way since 1987–  at least in terms of focus groups and playing to your demographic.  Even if cinema has not really advanced much in artistry, the industry has seen remarkable grown in its ability to advertise.

You gotta love the ‘80s.  What can only be described as infomercial (or possibly elevator) music underscores the teaser for this fantastical and medieval love story.   Was this music ever cool? (No.)  Perhaps the choice of soundtrack is merely an outdated marketing ploy to attract the “whole family” target group, or perhaps it is a ballsy and avante-garde artistic choice that I, personally, don’t understand at all.

The Rob Reiner classic is filled with more wit and wizardry than any other filmed fairy tale to date (okay, Hook comes close, but you have to deal with Julia Roberts, and there’s no replacement for Billy Crystal).  It has set the standard for modern swashbucklers.  As the film’s tag-line suggests, it certainly is not just your basic, average, everyday, ordinary, run of the mill, ho-hum fairy tale.

But I’d use many of those adjectives for the trailer.

Go watch the movie!

Written by sam

June 29th, 2010 at 5:04 pm

Jaws: Trailer from a Different Era

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Click here to watch the trailer

There is a creature alive today who has survived millions of years of evolution without change, without passion, and without logic. It lives to kill. A mindless eating machine, it will attack and devour anything. It is as though God created the devil and gave him – JAWS.

It’s hard to imagine a movie trailer today starting with such a long quote.  Maybe it’s the MTV generation, Movies are like trailers today, quickly jerking from one scene to another.  But the JAWS trailers is different than today’s trailers, it starts with long quote, the words and video sound like something out of a National Geographic special, until we hear the word – JAWS.   The trailer is not campy, as many horror-movie trailers today are – sometimes it is hard to tell the horror-movie trailers from the spoof-horror-movie trailers.    But it’s not bloody either, at the end of the first scene we only see a girl is who is being nudged from below, until she is pulled into the water below.

Except for some great scenes of two of my favorite actors Roy Scheider and Richard Dreyfuss, the trailer doesn’t really tell us much about the movie, it certainly doesn’t tell us the entire plot, as some recent trailers do (some of them are in fact, better than the movies themselves).

Even the final words,

See it, before you go swimming

are totally understated.

Truthfully, I’m not sure that as a result of watching the trailer I want to go out and rent the  DVD, though I do want to watch the trailer again.

Read more about Panic on the Fourth of July.

Written by marc

June 27th, 2010 at 1:01 pm