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Jaws: Trailer from a Different Era

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There is a creature alive today who has survived millions of years of evolution without change, without passion, and without logic. It lives to kill. A mindless eating machine, it will attack and devour anything. It is as though God created the devil and gave him – JAWS.

It’s hard to imagine a movie trailer today starting with such a long quote.  Maybe it’s the MTV generation, Movies are like trailers today, quickly jerking from one scene to another.  But the JAWS trailers is different than today’s trailers, it starts with long quote, the words and video sound like something out of a National Geographic special, until we hear the word – JAWS.   The trailer is not campy, as many horror-movie trailers today are – sometimes it is hard to tell the horror-movie trailers from the spoof-horror-movie trailers.    But it’s not bloody either, at the end of the first scene we only see a girl is who is being nudged from below, until she is pulled into the water below.

Except for some great scenes of two of my favorite actors Roy Scheider and Richard Dreyfuss, the trailer doesn’t really tell us much about the movie, it certainly doesn’t tell us the entire plot, as some recent trailers do (some of them are in fact, better than the movies themselves).

Even the final words,

See it, before you go swimming

are totally understated.

Truthfully, I’m not sure that as a result of watching the trailer I want to go out and rent the  DVD, though I do want to watch the trailer again.

Read more about Panic on the Fourth of July.

Written by marc

June 27th, 2010 at 1:01 pm

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