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As You Wish

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Watch The Princess Bride trailer at!

Peter Falk and lil' Savage

Feeling a little under the weather today.  If only Peter Falk could come to my bedside and read me a Fairy Tale…  But, sadly, since the Make a Wish Foundation stopped taking my calls (eczema won’t grant you many wishes these days), the chances of bedtime stories from Lt. Colombo are slim to none.  Instead, I’ll have to pass the time and ignore the sniffles with the  internet and watch some movie trailers online.

As any movie-goer knows, trailers today can be long and tedious affairs that use over-zealous graphics, exceedingly epic soundtracks, and Speedy Gonzales editing.  But after rewatching the teaser for The Princess Bride, I will say that trailers have come a long way since 1987–  at least in terms of focus groups and playing to your demographic.  Even if cinema has not really advanced much in artistry, the industry has seen remarkable grown in its ability to advertise.

You gotta love the ‘80s.  What can only be described as infomercial (or possibly elevator) music underscores the teaser for this fantastical and medieval love story.   Was this music ever cool? (No.)  Perhaps the choice of soundtrack is merely an outdated marketing ploy to attract the “whole family” target group, or perhaps it is a ballsy and avante-garde artistic choice that I, personally, don’t understand at all.

The Rob Reiner classic is filled with more wit and wizardry than any other filmed fairy tale to date (okay, Hook comes close, but you have to deal with Julia Roberts, and there’s no replacement for Billy Crystal).  It has set the standard for modern swashbucklers.  As the film’s tag-line suggests, it certainly is not just your basic, average, everyday, ordinary, run of the mill, ho-hum fairy tale.

But I’d use many of those adjectives for the trailer.

Go watch the movie!

Written by sam

June 29th, 2010 at 5:04 pm

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